After 15-years of trial and error in the profession of Network or Relationship Marketing, Jen Conrad has blueprinted the invite call. Study this. Share it with your teams. Have explosive success.
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The Buddy System
Introducing your Seacret #sidehustle on behalf of your new Agent, the desired outcome is to get approval to discuss further. We are collecting decisions – simply sorting people from their prospect list – into Yes, tell me more or No thank you, not at this time. If they say No, they are saying No to the trainer, not to the new Agent. Holding hands through this initial process eliminates new Agents from ‘machine-gunning’ their warm market, and from them losing momentum if their friends and family don’t respond well to their initial ask.
There is science behind all of the ‘Wait for Response’ parts. You are collecting Yes’s along the way, which subconsciously makes it easy for the prospect to agree when you ask them for the close.
To show your new Agent immediate success, we make calls together for a few reasons:
1. The expert has better posture and is better able to communicate effectively. Likely, the Expert won’t get dissuaded by a little push back from the prospect, whereas the trainee might panic and hang up immediately before completing the ask.
2. To control the conversation, and the impression prospects are getting about our brand, as well as the industry overall.
3. Demonstrating how the support system works to illustrate for potential new Agents that they don’t have to do it alone. If they want to join us they can expect the same level of assistance.
4. If the prospect has industry experience, our different system will become immediately apparent, and might be attractive as a viable #sidehustle for them.
STEP 1 | Trainee initiates the phone call
Either sitting together or being already connected on a 3-way call, the trainee makes the dial *no small talk* and begins like this:
Hi (name), it’s (trainee), I know it’s been a while and we’re due for a good catch-up…but before we do that, I’m hoping you will help me out with something. I’m working a few hours a week – kind of a sidehustle – with my friend Jen. She’s here with me now actually, and we’ve been wanting to test something out – I’d really appreciate your wisdom and feedback…do you have a few minutes to chat? Wait for response.
You’re awesome…thank you. I’m excited for you guys to chat…just quickly so you’re not complete strangers, I’ve mentioned to her a few of my favourite things about you and likewise, Jen is helping me understand the importance of, and how to substantiate a Plan B in this economy. I know she knows what she’s talking about because for the last 16-years – instead of working all day like I’ve been – she chooses to spend most of her time helping people like me, earn as they learn with the system she’s created. I respect her as a leader and trainer, and she’s got a unique perspective which showed me I was looking for a mindset – in fact, a community – not simply an opportunity.
So…Jen this is (friends name), (friends name) this is Jen.
*Trainee REMAINS MUTED and SILENT for remainder of the call.*